Lost in Translation?



WS 2020/21

Online-Veranstaltung

Tool: hangouts


Termine

Startdatum: 04.11.2020
Enddatum: 03.02.2021
Mittwoch: 11:00 - 13:00


Lehrende*r

Shoko Mugikura

Verantwortliche*r Professor*in

Prof. Indra Kupferschmid



Lehrveranstaltung
geeignet für

Studiengänge

Kommunikationsdesign
Master Kommunikationsdesign


Maximale Anzahl Teilnehmer

15


Anmeldeverfahren



Veranstaltungsart

Fachpraxis

ECTS

4 ECTS


Leistungskontrolle

Vorlage und Präsentation von Arbeitsergebnissen


Beschreibung

What do I do when I need to create a piece of design that contains a foreign script? Can I just use my instinct? Can I apply my knowledge in Latin typography? 

In this course we will explore the challenges of multi-script typography thorough learning about the world’s most complex writing system: Japanese. Getting to know a set of scripts and a typographic system which functions completely differently to your own helps you not only to develop the sensibility which is necessary for dealing with foreign scripts but also to understand more about Latin typography itself.

 
What we will be doing:

Getting to know the Japanese writing system and looking at selected typographic designs
Comparing the principles of Latin and Japanese typography
Looking at unsuccessful examples, Part 1 (Europeans dealing with Japanese characters in a totally wrong way)
Looking at unsuccessful examples, Part 2 (Text in Latin script set by a Japanese designer ignoring the Latin typographic conventions)
Practical exercises of multi-script typography

What you need to prepare:

A4 sketch book, plain 
Scissors 
Adhesive
Pencil, pen etc. 
Computer with typesetting software if you are familiar with it

Maximum number of students: 12


Anything else:

The course aims to compare the principles of Latin and Japanese typography, so good knowledge of Latin typography is preferable. If you are not familiar with typography but wish to attend the course, please read “Inside Paragraphs” by Cyrus Highsmith before the course starts.  

 
The class will be held entirely online and in English, with the occasional German interlude.
Shoko Mugikura is a Japanese graphic and type designer living in Munich.