HAMLET
Human-centered generative Ai fraMework for culturaL industriEs’ digital Transition
Projekt Art
Forschungsprojekt
Verwandte Projekte
HAMLET Human-centred generative AI framework for cultural industries' digital transition
Generative AI is changing how culture is made, shared and experienced. HAMLET aims to make this change fair and open for artists and creative organisations of every size. The project develops AI tools for games, dance, theatre and other creative fields. These tools are meant to extend what creators can do, rather than replace their judgement. A shared online community connects artists, researchers and cultural institutions so they can exchange knowledge, resources and ideas.
Twelve partners from six European countries work together in HAMLET: universities, research institutes, creative companies and cultural organisations. Technical development and artistic practice inform each other at every stage: the people who will use the tools help define what the tools should do.
HBKsaar's contribution
At HBKsaar, the xm:lab brings an art-school perspective to HAMLET. Creative work has its own ways of working, with experimentation, ambiguity and authorship. AI tools are only useful if they fit into these ways of working. HBKsaar works closely with artists and developers to understand how they work and what they need. From this, the team develops scenarios that show what AI can contribute to creative work, and where it should stay out.
HBKsaar also leads HAMLET's work on ethics and policy. Its questions include: who benefits from generative AI in the arts? Whose knowledge does it rely on, and who is left out? How can AI-supported creative work stay diverse, fair and inclusive? The team develops ethical guidelines and a governance model for AI in creative work, as well as training material for practitioners. It also works on policy recommendations for the cultural sector. The approach draws on Value Sensitive Design and Critical Making. It treats technology as something societies shape and make, which artists in particular can help to shape.
Funded by the European Union (Horizon Europe, grant agreement no. 101178362).
